The Full Story

This project focused on the branding of a docuseries following Dr. Paul Piff and the research team from UC Irvine in partnership with Visit Lake Tahoe. The docuseries focuses on the relationship between nature, personified by Lake Tahoe, and awe.

I created a logo suite and color palette designed to function as an extension of the broader Visit Lake Tahoe brand that could also stand on its own. The visual language needed to feel professional enough for a scientific study while remaining accessible for a digital series. This involved selecting colors that complemented the existing regional branding and creating a logo system that felt integrated across various media.

In addition to the core branding, I established the art direction for the docuseries. I developed moodboards and provided art direction guides for the editors to ensure the docuseries maintained a consistent look to the larger brand.