ALISON

KOEHLER

SENIOR DESIGNER
& ART DIRECTION

PORTFOLIO

Awestruck Docuseries
Visual Identity & Art Direction

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Visit Palm Springs
Art Direction & Website Design

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Ray Ray’s Sonoran Spirit Tea
Brand Identity & Packaging Design

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PHILOSOPHY

A Solid Foundation

No facelifts, please. It’s gotta mean something. Without a solid discovery phase, metrics to measure success, and true collaboration with the client, the project can only go so far.

Beginner’s Mind

We do ourselves a huge disservice by assuming we know everything. By approaching things from a place of curiosity and wonder, we can open ourselves up to what is possible.

Crafted from Scratch

Like a modern-day practitioner, I turn hopes, dreams, and research into compelling graphics that look beautiful AND solve complex design challenges.

Follow Along on Instagram!

Palm Springs might be my favorite web design project yet! The city's personality made this one a dream to create. Excited to have this live in my portfolio—check it out! ☀️ -- #DesignInspiration #GraphicDesign #CreativeBranding #VisualIdentity
An unused concept from a branding project for Gilroy, California—because you can never have too much garlic!🧄🌿 The Gilroy Gardens mascot was too fun not to draw. -- #DesignInspiration #GraphicDesign #BrandingDesign #CreativeBranding #VisualId
How could I forget this illustration work I did in collaboration with @jenmead. In addition to the illustration work, I also put together some conceptual merchandise. Check out Misty Dawn's album, Tarantula, on a streaming platform near you! -- #Des
Palm Springs, I love you. I've never felt more at home than I did in this desert town full of the glitz and glam of 1960s midcentury modern architecture and Hollywood stars. This is one example of that architecture. Their visitors center, located in